NASHVILLE, Tenn. (March 24, 2015) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, has signed rising country music star Lucas Hoge as its newest brand ambassador. Cabela’s also will serve as the exclusive sponsor for the “Lucas Hoge 2015 Tour” and national radio tour promoting Hoge's forthcoming new single, "Power of Garth," to be released by Reviver Records.
As part of the endorsement, Hoge will appear as a special guest and performer at select Cabela's store grand openings throughout the year. He also will host a brand-new, consumer-facing online video series in which he will provide objective consumer reviews on new equipment, apparel and accessories from the Cabela's product line on a monthly basis. Each video will also include an exclusive acoustic performance.